T-Shirt, “Mode Fashion, Moda Store, documenta 7, Owners Jenny Holzer/Stephan Eins,” 1982. Offset print on cotton.
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“In 1982 Eins and artist Jenny Holzer organized a temporary store selling artist-made multiples at documenta 7, the modern and contemporary art exhibition held in Kassel, Germany. Reflecting Fashion Moda’s democratic approach toward art-making, the objects in the stores were sold for between fifty cents and two hundred dollars, and ranged from wearable to sculptural pieces. The stores facilitated the wide distribution of work by over thirty artists. Counter to the exclusivity of the main exhibition, the stores also functioned as a critique of documenta and of the art market in general. ”
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