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Last week’s newsletter featuring advertisements from Artforum magazine was so popular that Gallery 98 has searched further for other interesting ads to offer in today’s newsletter
With the expansion of the artworld in the 1980s and 90s, art magazines became an increasingly important tool to reach global audiences. Artforum, with its high international circulation, quality printing and paper, and distinctive 10 ½ x 10 ½ square format, was particularly popular among galleries wanting to advertise. The word “branding” had entered the art world’s vocabulary and galleries and artists wanted uncommon, attention-grabbing ads that could stand out from the many ads now found in art magazines with hundreds of pages.
Art magazine advertising have thus far been a largely neglected area of art ephemera. You can find more in our special Artforum Advertisements section.
Ed Ruscha, Wedding Announcement (“Ed Ruscha Says Goodbye to College Joys”), Artforum Advertisement, January 1967 Page Size: 10.5 x 10.5 Inches
More Ed Ruscha ephemera.
Judy Chicago, Cal State Fullerton (California), Artforum Advertisement, 1970. Page Size: 10.5 x 10.5 Inches
Find more Judy Chicago ephemera in Women Interest
Glenn Ligon, Colored, D’Amelio Terras Gallery, Artforum Advertisement, 2001 Page Size: 10.5 x 10.5 Inches.
Other Glenn Ligon ephemera.
Keith Haring, Paradise Garage Keith Haring & Music, Deitch Projects, Artforum Advertisement, 2001 Page Size: 10.5 x 10.5 Inches.
Keith Haring ephemera.
Larry Clark, Punk Picasso, Luhring Augustine Gallery, Artforum Advertisement, 2003 Page Size: 10.5 x 10.5 Inches.
Other Larry Clark ephemera.
Kara Walker, New Work, Sikkema Jenkins & Co, Artforum Advertisement, 2007 Page Size: 10.5 x 10.5 Inches.
Find more Kara Walker ephemera.
Julie Atlas Muz & Kembra Pfahler, Womanizer, Deitch Projects, Artforum Advertisement, 2007 Page Size: 10.5 x 10.5 Inches.
Other Kembra Pfahler ephemera.
Kerry James Marshall, Black Romantic, Jack Shainman Gallery, Artforum Advertisement, 2008 Page Size: 10.5 x 10.5 Inches.
More art ephemera from Jack Shainman Gallery
Li Zhanyang, History Observed: Joseph Beuys, Mao Zedong, Urs Meile Gallery (Beijing), Artforum Advertisement, 2008 Page Size: 10.5 x 10.5 Inches.
See our section of Artforum advertisements.
Stephen Sprouse, Rock on Mars (Iggy on the Cross), Deitch Projects, Artforum Advertisement, 2009 Page Size: 10.5 x 10.5 Inches.
More ephemera from Deitch Projects.
Jeff Koons, Made in Heaven Paintings, Luxembourg & Dayan, Artforum Advertisement (2 Pages), 2010 Page Size: 10.5 x 21 Inches.
Jeff Koons ephemera.
Marie, Raymond Saunders, Stephen Wirtz Gallery (San Fransisco), Artforum Advertisement, 2010 Page Size: 10.5 x 10.5 Inches.
Find related ephemera in Black Interest
William Pope.L, Landscape + Object + Animal, Mitchell-Innes & Nash Gallery, Artforum Advertisement, 2010 Page Size: 10.5 x 10.5 Inches.
More William Pope.L ephemera.